Real estate postcard farming aims to create business between realtors and potential clients, with regular listings being sent door-to-door consistently. Although this method has been used for decades, it remains an effective form of advertising across different markets. Flyers can be customized to engage your target market.
By landing even one sale, you make more money than you put into these advertising efforts. While it may take time to see the return on your efforts, you will soon notice how quickly flyers create a business. While there is merit to digital marketing, flyers are not something to dismiss.
Realtors will tell you that this method just works. Without flyers, you limit your outreach, placing you at a disadvantage. To learn more about using real estate flyers for farming, read on for five key reasons to include them.
1. You’ll Make More Using Real Estate Flyers
Most flyers go for 70 cents. If your homes sell for $350,000, and your commission rate is 3%, you receive $10,500. You’ve received all your money back by selling one listing and $4000! Realtors have been using flyers for decades because they continue to work.
2. You Can Use Marketing Assistance
If you feel that these flyers are an effective advertisement but don’t have the time to commit to the process, you can connect with direct mail companies that can supply you with yearly campaigns and address these needs. All that leaves you with is the responsibility to sell at least one or two listings to benefit from these advertising efforts.
It is a minimal commitment and time constraint, and you are only spending about $2,001 over 12 months. Suppose you plan to send a minimum of just over 240 cards. Don’t overestimate using real estate flyers to get the clients you need to land your next sale.
3. You’ll Save Money
You can use the same photos repeatedly and still intrigue new clients using real estate flyers. You also save money with the pictures for listings. If you send different photos from one home, for a total of four postcards, they will not know the difference between one home to another.
4. You’ll Reach Markets Directly
Moreover, using these real estate flyers can directly reach your target market. With data analysis and other effective forms of marketing, you can determine your ideal customer profile based on available listings. This prevents you from sending postcards to places where they will be tossed aside.
5. You’ll Facilitate Engagement
Some postcards are designed to persuade clients to take actions like signing up for newsletters, viewing websites, etc. The steps implied on the real estate flyers are of client benefit as they are given exclusive access to open houses and upcoming listings.
Keep Doing What Works
Without reaching your target market, you’re unlikely to benefit from cost savings and an increased interest in potential clients. Keep doing what works by using real estate flyers to generate more business!
