Personalised videos are the future of marketing. Not only is it an excellent way to connect with your audience, but also a great way to showcase your brand’s personality. However, personalised sales videos are not all the same. Many types of personalised videos exist, and each one serves a different purpose for your business.
1. Screen Share Video
These are videos where the person(s) on the other end of the call can see the screen. You can use such videos for personalised customer support.
2. Hyper Personalised Video
These videos are created to target a person specifically. However, you need to know that hyper-personalised videos are not the same as personalised videos. While hyper-personalised videos are made for a specific individual, personalised videos are made for groups of people. Examples of hyper-personalised videos could be customised greetings videos, one-on-one coaching videos or video resumes for job applications. As per the 2022 Video in Business Benchmark report, sales conversations have proved to be better for building trust and growing connections than YouTube videos.
3. Account-Based Personalised Video
These videos are a great way to target repeat customers. These are useful for B2B companies, especially during sales and customer service interactions. They can also be helpful in marketing, product development, product support and education or onboarding campaigns.
- Sales and Customer Service: One of the biggest benefits of ABPVs is that they allow you to engage with users who are already familiar with your brand. This can make it easier for you to build relationships with these customers and show them why they are right in choosing your company in the first place.
- Marketing: Account-based marketing (ABM) focuses on targeting specific audiences based on their behaviour rather than demographic information such as gender or age.
4. Non-Personalised Video
This is a regular video that is not targeted to the individual viewer. This means that it doesn’t take into account any of the viewer’s information and does not change based on their historical data. These can be standard videos from government-issued in the public interest for spreading awareness about universal services and rights.
5. Tutorial Videos
These are best used to teach a new skill, process or concept. Imagine that you’ve just launched an app that teaches people how to speak Spanish. You’d want to create tutorial videos explaining the various features of your app, from how it works with other apps (say, Google Maps) through to its most advanced features, such as automatic translation and voice recognition.
You’ll probably need multiple tutorials for different levels: beginner, intermediate and advanced. For example, beginner users may only need one or two minutes’ worth of video, whereas those who have been using your app for years will probably want 10-20 minutes’ worth of content to stay updated with all the details.
6. Direct Message Videos
These are often used to drive sales or provide coupons, discounts, and other promotional codes for customers. They’re also a great way to communicate with customers on a personal level through LinkedIn outreach. Meanwhile, Snapchat can be a good example of direct message videos as that app is developed around the very idea of direct message.
In the end, it’s all about being creative and finding ways to use personalised videos for your marketing campaigns. You can do this by first understanding what type of personalised sales videos work best for your business and then creating a campaign based on that. It may take some time to get it right, but once you do, there is no stopping you from making some big profits.
