To start a company, it is important to have a good idea about how you’re going to market it in a foreign market. This is particularly true if you’re about to start a business in a foreign market because you will need to sell your product in that market.
To start a company, it is important to have a good idea about how you’re going to market it in a foreign market. This is particularly true if you’re about to start a business in a foreign market because you will need to sell your product in that market.Some companies make a good product but then go down the wrong path by introducing a cheap product, or even more so by making a poor product. In our research, we found a number of companies that introduced products and services that were too expensive for their market. The result was they lost business, and some of the companies that still exist today were started by the same people who made the mistake.
To start a company, it is important to have a good idea about how you’re going to market it in a foreign market. This is particularly true if you’re about to start a business in a foreign market because you will need to sell your product in that market.Some companies make a good product but then go down the wrong path by introducing a cheap product, or even more so by making a poor product. In our research, we found a number of companies that introduced products and services that were too expensive for their market. The result was they lost business, and some of the companies that still exist today were started by the same people who made the mistake.Another common mistake is the introduction of a product or service that is too expensive for the local market. The result is the same. A company like McDonalds’ French fries and McFlurry, which cost more than our local coffee shop, suddenly became too expensive for the local market. A similar example has occurred with Microsoft’s Office 2007.
To start a company, it is important to have a good idea about how you’re going to market it in a foreign market. This is particularly true if you’re about to start a business in a foreign market because you will need to sell your product in that market.Some companies make a good product but then go down the wrong path by introducing a cheap product, or even more so by making a poor product. In our research, we found a number of companies that introduced products and services that were too expensive for their market. The result was they lost business, and some of the companies that still exist today were started by the same people who made the mistake.Another common mistake is the introduction of a product or service that is too expensive for the local market. The result is the same. A company like McDonalds’ French fries and McFlurry, which cost more than our local coffee shop, suddenly became too expensive for the local market. A similar example has occurred with Microsoft’s Office 2007.Microsoft is probably the biggest offender of this. When they introduced Office 2007, they said that it was going to be a free offering, but it was actually a subscription service. We now see this service as something that costs more than the local coffee shop’s coffee. Microsofts Office 2007 is still a free offering today, but it costs more than the local coffee shop’s coffee.
