Business organisations strive to maintain loyal and long-lasting relationships with their clients. But with a good deal of competition available in the market, it can be hard to get 100% of their attention.
Corporate gifting is one way to let clients know how much your company values them. After all, there’s hardly anyone who doesn’t instantly light up at the sight of a present.
Over AUD 19.8 billion is spent on gifting alone each year in Australia. If sectioned wisely, your gifting budget can end up bringing in more profit.
Here’s why splurging on gift sets for clients won’t be a bad financial idea for your company.
Improves Your Brand Image
Going the extra mile by sending your clients gift sets will reinforce your brand image more positively. It will display your thoughtfulness and improve your goodwill in the market.
Putting some effort into personalised gifting will make your client feel valued and appreciated. Including a heartfelt note to express your gratitude will go a long way.
Displays Your Creative Side
Thoughtful gifting is a lot more complicated than picking something from the local grocery store. An ideal gift should be a bit unique and beneficial for the client.
Apart from the gift, the presentation also matters a lot. Here, you can freely show off your creative side by choosing fancy wrapping papers or holiday season cards. However, be mindful of the extra frilly decorations on top and keep the whole ensemble simple yet chic.
Helps Stay in Touch With Long Distance Clients
In the current scenario, your business organisation may be operating remotely. Most of your clients might even be based out of Australia. As a result, you might never get a chance of one-on-one interaction with them.
Corporate gifting will help bridge this divide and leave a mark in your clients’ good books.
Form of Self-Advertising
A successful business group never misses a chance of good advertising. What’s a better way to promote your products and services than by offering them as gifts? It is even better if it leaves the possibility of further promotion from clients’ end and brings in extra profit.
Also, it will ensure that clients recommend your brand to their acquaintances.
Increases Sales Numbers
What’s the final goal of any business? It is to note a definite increase in sales numbers consistently. More sales will ultimately mean more profit and business expansion. While you might try various advertising tricks to achieve the goal, corporate gifting can also add in a significant contribution.
It is a well-known fact that a consumer remembers a brand after 5 to 7 impressions. By sending a meaningful gift, you are leaving behind a physical reminder. Next time, it will automatically condition the customer’s mind to consider your brand as the first option.
The Bottom Line
A thoughtful gift can instantly turn anyone’s day around for the better. The joy of unwrapping the present is unmatched. The excitement of receiving a gift multiplies when it comes from an unexpected sender.
Sending gift sets to your clients can be a game-changer for your brand. Not only does the idea represent creativity and mindfulness, but it also makes the consumer feel more valued.
Especially on birthdays or during holiday seasons, investing in a gift for your client can distinguish you from the competitors, thus establishing a positive brand image.